In collaboration with enterprises, universities, research institutes, and end-users, BOE recently released the standard “Organic light emitting diode display (OLED)—Evaluation method for display clarity” (T/CESA 1503–2026), the first association standard for OLED display clarity evaluation. This standard fills a longstanding gap and for the first time, translates the subjective human visual perception of “clarity” into a quantifiable, objectively measurable, and comparable evaluation framework, setting a benchmark for what makes a good flexible display. The release of this standard marks a key step for Chinese enterprises in high-end display standard setting, and reflects the industry’s shift from competing solely on technical specifications to focusing on human-centered experiences. It also demonstrates BOE’s outstanding technical strength and ecosystem-building capacity as a global display giant.
Objectively defining what is good
“Clarity” is a key measure by which consumers judge the quality of high-end displays, especially flexible OLED displays. Yet, what is “clarity”? For years, the industry lacked a unified, scientifically grounded definition and measurement methodology. This new standard scientifically defines “display clarity” for the first time. It pioneers a correlation model that bridges subjective human perception with objective data, translating subjective feeling into four core quantifiable factors: color, layering, definition, and HDR performance. Building on this, it introduces precise calculation formulae and standardized testing protocols.
This represents not merely a technological breakthrough but a shift in industry mindset. While the sector is still debating how to define a good display, BOE has established the first scientific framework for definition and evaluation, transforming itself from a leader in technology to an industry standard bearer. The standard will elevate consumer perception of screen quality from subjective feeling to objective data, and provide clear, actionable, and authoritative guidance for R&D and procurement across the entire industry chain.
Revolutionizing technology, consumption, and application
This standard will propel industrial upgrading and experiential transformation across the spectrum of technology R&D, consumer experiences, and application scenarios.
• On the R&D front, the unified evaluation framework provides clear, aligned optimization targets for the entire supply chain—from materials and devices to modules. It will spur collaborative innovation under the unified standard and unlock the potential of key technologies such as UHD, wide color gamut, and high contrast.
• The standard is set to revolutionize the buyer journey. It offers an objective and transparent measure of “clarity,” so consumers can effortlessly identify products with superior visual performance when they are selecting an OLED foldable smartphone, a laptop, or other consumer electronics. This also reflects the underlying logic that a pacesetter who holds the power to define standards can consistently deliver good displays.
• On the application front, higher clarity enables greater color fidelity, richer highlight/shadow gradation, and smoother motion performance. This will enhance visual impact across diverse scenarios ranging from foldable display and premium laptops to smart cockpit display. Further, it will promote deeper integration of OLED technology into countless industries, delivering more immersive and comfortable viewing experiences in work, entertainment, and mobility.
Leading the industry with solid expertise
This standard is grounded on BOE’s solid technical expertise in the OLED field and sustained leadership in the global market. It represents broad market recognition and is rooted in BOE’s robust technical framework as an industry standard bearer. Thanks to continued breakthroughs, BOE has stayed No. 1 in China and No. 2 in the world by OLED display shipments for years (source: Omdia), with total shipments exceeding 500 million. Its products have been widely applied to high-end flagship models from global brands. BOE continues to lead in technological innovation, being the first to introduce LTPO, tandem, and other cutting-edge solutions. It also built and powered up China’s first Gen 8.6 AMOLED production line.
By the end of 2025, BOE had a vast portfolio with over 30,000 patents related to flexible display, and led or participated in the development and revision of 469 international and domestic standards. This underscores a clear industry consensus: only those who hold the power to define standards can continuously lead technological progress and quality innovation. BOE not only makes good displays but also defines the future.
Guided by the “Empower IoT with Display” strategy, BOE will redouble efforts in core technologies, continue to promote technology iteration, and expedite the translation of technical standards into market value. Committed to deepening the “Powered by BOE” ecosystem, the company will work with global partners to steer the industry toward a future marked by standardization, premium quality, and intelligence, ushering in a new era of visual perception.